Het doel van een innovatieteam bestaat uit het verbeteren van producten en/ of processen. Het team anticipeert op de veranderende wereld buiten (en binnen) de organisatie en steekt de koppen bij elkaar om een passende en aantrekkelijke oplossing te vinden voor een...

Don't (just) reward your players: how rewards can lead to less engagement. When you reward someone they expect roughly the same reward next time they do so. But every time they get a reward the reward becomes of less value. There's great psychology behind this...

Frog pond effect: Always be able to come on top. It's a measured and researched effect. People tend to be more motivated when they have a clear rival and will always be able to reach the top of a leader board. Making sure that your players will always have the chance...

Every gamer is a potential top talent without even realizing it. Now that gaming has become the world's largest entertainment industry and gaming is becoming more integrated into everyone's daily lives, it's high time to explore the potential of those game skills. At...

Since we are currently assisting the Defense with recruiting new personnel based on the games candidates play, we thought it would be a great idea to create a general guide for anyone looking to enhance their resume with the games they play, aiming to play specific...

As most people already know, we develop gamified questionnaires. We've been doing this for nearly ten years, building significant expertise in this field. However, we still notice confusion about the term "Gamified." So, what do we mean by that? Gamification The term...

Our life is all about constantly monitoring our level of skill. Your level of skill determines if you get the job you want or the job that suits you, it determines if you do good in school, it even determines if you will be successful in life, so to speak. It's...

The general thought in the Netherlands is that politics are boring and we never get what we want. The political culture in the Netherlands has changed for the last couple of years. You see that flashy arguments and a bit of entertainment is the current norm of getting...

Cultural change involves altering behaviors within an organization. This can take on various forms, of course. A good example is making certain interaction rules more concrete. Many companies aim to provide their employees with constructive feedback. Their goal is to...

Mobility is a contemporary term frequently encountered in HR matters. But what can you do with it, and what does mobility exactly entail? Mobility is essentially an umbrella term for all movements that take place within an organization. These movements include the...